West Hatch High School - 16807
https://www.youtube.com/watch?v=N2uUAIIMMxk
Jazz Chrystie - 3214
I also worked with:
Luke Durrance - 3224
Benjamin Yarwood - 3184
Harry Hyett - 3242
Jazz Chrystie
Evaluation
Monday, 16 March 2015
Sunday, 22 February 2015
Media Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
A performance based scene in which the artist can be seen singing the song. |
The use of a kaleidoscope that links with drug culture |
A relationship theme within the music video that is conventional as viewers can relate. |
In terms of the adaptation and manipulation of Psychedelic Rock genre conventions, there were many elements evident within my music video that clearly suggest that I have developed conventions in order to appeal to a mainstream audience. The research used suggested that the majority of people who listen to mainstream music such as pop and dance did not enjoy Psychedelic Rock music videos, I therefore decided to change several features in order for them to appeal to audiences of all ages and interests. The use of a bright and vibrant colour scheme throughout the entirety of the music video is a element conventional to the Psychedelic Rock genre, I decided however to use bright and vibrant colour schemes within my music video at certain points through the use of adjusting the brightness and increasing the colour saturation. The video however was not bright throughout the entirety of the music video and there were certain sequences that were very dark, this was an attempt to represent the negative emotions being portrayed through the lyrics and within my music video's narrative. Another Psychedelic Rock element developed within my music video is the use of concept based sequences, instead of using concept based elements throughout the entire video I used certain parts with just concept and other parts that were performance and narrative in order to create variation.
A bright sequence within my music video |
A dark sequence within my music video |
In order to make the music video enjoyable to a generalized audience I decided that my music video would follow a few expected mainstream codes, thus challenging my Psychedelic Rock genre. Aspects from Goodwin's theory that are present within my music video include a performance aspect in which the artist would lip sync the lyrics from the chorus "it feels like we only go backwards," and narrative elements such as the intro of the music video in which the artist argues with his girlfriend, in order to set a plot for our music video to follow. My music video also included links between the lyrics and visuals such as when the word "backwards" is heard there is a rewinding sequence, meaning the music video and the words being heard by the artist link. My music video did however use unconventional methods within several sequences, the drug culture of which my genre derives from resulted in my using a range of editing techniques such as fast paced editing to represent intoxication and intensity when the artist takes drugs within my music video, and also the use of special effects such as colour filters and a kaleidoscope to again represent intoxication when the artist takes drugs in the music video. Our music video at certain points did not link with the song, such as the fight scene occurring in a song with a slow tempo, which essentially created syncopation, and contrast which would make my music video stand out as usually a fight scene would be accompanied with a high tempo song. The use of a fight scene accompanied with fast paced editing is also unconventional as the usual themes within Psychedelic Rock music videos is positivity and there is almost always slow paced editing.
Drug references are conventional to the Psychedelic Rock genre. |
Monday, 5 January 2015
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