Why would an artist choose to have a diverse music video?
A diverse music video is a music video that is unconventional and breaks the mould from the regular music videos seen on music channels. The video would be unique and thought provoking and confusing as certain concepts could not be explained, the conventions within genres would not be followed, for example dance music generally features a dance routine of some sort however a diverse music video may lean more towards a concept or narrative style. Music video directors Michael Gondry and Chris Cunningham are both well known for their diverse music videos. Artists that are known for their diverse music videos would include Lady Gaga, Mily Cyrus and Madonna.
There are many reasons as to why an artist would want to create a diverse music video, firstly an artist may want to berid themselves of a particular image and thus may want to reinvent or rebrand themselves, the reasoning of this is to either stay relevant as with time certain trends and styles change and thus artists may want to keep up with the times, or an artist may want to berid bad press or create positive publicity of themselves by creating a new image. Diverse music videos could be unsuccesful however due to them being unconventional, meaning they could confuse or offend an audience and also fans may dislike it as it is different to what they are used to seeing from the artist.
You have provided a minimal analysis of diversity, stating what a diverse video is and why an artist may chose to create one. You need to refer back to the videos analysed in lesson (Gondry and Cunningham) and analyse all four videos for each before comparing the two directors and explaining who you would use (if any) and why
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