Research into music channels - Miss
Georgiou
Music
television is a type of television programming which
focuses predominantly on playing music videos from
bands. The concept came to prominence in the late 70's with the introduction of
many different types of broadcasting shows that played popular songs and
music videos on television. The use of a music channel is to categorise certain
styles of music to target one style of audience so they have a platform to
watch all of the music videos they want or to showcase the most popular music
videos out as these are mainstream and appeal to the masses. I will be
analysing many different music videos in order to depict who they target an
what their purpose is.
MTV
MTV is an American
television channel which was launched in 1981, it is the most popular music
channel and is owned by Viacom Media Networks, which also own Nickelodeon, and
Comedy Central and over 85% of Americans have MTV. It started off broadcasting
music videos 24/7 however branched out into regular TV, comedy shows and
reality TV. MTV's target audience is primarily teenagers and those of
adolescence, aged between 12 - 30. The show plays mainly pop music videos as
these are the most popular and mainstream, it implements however all videos
that are popular as the masses enjoy them the most. MTV is used as a platform
for many artists due to its popularity and many musicians dream of having their
music showcased on MTV due to the attention it would bring.
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MTV's logo.
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4 Music
4 Music is a British music channel which launched in 2008, it was made
available on all British television networks and is generally watched by the
majority of the British due to it being free to view. The intended audience
again for this music channel is anywhere between 12-30 as these are the main
demographic of people who enjoy listening to music and keep up with the trends.
It is in collaboration with Channel 4 and thus is appealing to artists due to
the variation Channel 4 has as it is one of the most popular channels within
Britain with many sister channels. The shows running theme is a countdown which
showcases the most popular music videos and thus this increases downloads and
sales for the artists thus making an appearance on 4 Music again appealing.
VIVA
Viva is a British music channel which launched in 2009, it is free to view like 4 music however what started as just a 24/7 music channel branched out to showing several shows mainly reality TV shows and children's shows due to its affiliation with Nickelodeon. The intended audience is for young people aged between 12-25 and this can be seen through the many childish gags they make through the use of slapstick and fat jokes, the songs played are mainly pop songs and this again correlates with the young demographic as younger people are more into trendy and popular songs. It is appealing to artists due to the popularity as it also follows the scheme of a countdown which boosts sales and increases publicity.
| Viva's logo. |
Fuse TV
Fuse TV is an American music channel which launched in 2001, it is dedicated to music videos, interviews, live concerts and anything else music based. The channel has a huge demographic and is incredibly popular meaning that the intended audience is somewhere between 12-30 as this is the age of most people whom enjoy mainstream music. The channel focuses on the more popular artists and not independent or underground musicians, genres such as pop, hip hop and r n b are prominent as they have the biggest fan bases and thus the viewers would watch Fuse TV to find out news about their favorite artists. It is largely popular within America with over 63% of those in America watching the show, thus making it appealing to artists due to its renown.
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| Fuse's logo. |
Channel AKA is unlike the other music channels in many ways, it was established in 2003 and is owned by All Around The World Productions, and is sistered by TV shows such as Clubland TV, Now Music and Planet Pop. The show has a more niche target audience and focuses on giving playing time to young and up coming artists, mainly of the rap or grime genre. This niche audience means it is less popular and also means the intended audience are more mature as most listeners of rap and hip hop are older due to the themes.
You have made a start in identifying a variety of music channels that appeal to a variety of audiences and you have also started to consider the purpose of each channel, by commenting on the target audience, artists that feature and the role of the logo. But the points that you have included are too vague and basic and this is because you have not explored the purpose of each point in enough detail, which can be achieved by focusing more on the role of the audience.
ReplyDeleteYou also need to include one more channel analysis and the summary points, to demonstrate further understanding of the task and the role of the music industry.