Planning Digipak - Miss Miller
Digipaks are an effective method for artists and record labels to gain extra income and promotion through distributing and selling exclusive special edition versions of an artist's album. Digipaks contain more features than a regular CD album, such as a lyric book and a personal message from the artist to the fans. The Digipak targets the audience more and engages them, creating a stronger bond between the artist and fan, this thus will result in better reviews and thus more sales and better publicity.
Through the research of digipaks that are relevant to my genre of music, I have conducted my own plan and have a vision as to how my digipak will be layed out so it is the most effective and thus can ensure my album is succesful. I will discuss the different aspects within my digipak below:
Through the research of digipaks that are relevant to my genre of music, I have conducted my own plan and have a vision as to how my digipak will be layed out so it is the most effective and thus can ensure my album is succesful. I will discuss the different aspects within my digipak below:
- Colour - My digipak will feature a variation of bright colours, there are many reasons as to why I chose this colour scheme, firstly in regards to Pyschedelic Rock, many digipaks I found were incredibly bright and varied and thus I will stick to this convention. Bright colours are also attractive to people that like all different genres of music and thus the colours can appeal to not only those who enjoy the Psychedelic Rock genre but a majority of people.
- Font/Text - My font and text will be large and bold, and will also be very conventional to the Psychedelic Rock genre, with a retro style font being used as the entirety of Psychedelic Rock was influenced by the 60's, 70's and 80's by artists such as the Beatles and the Pink Floyd. The boldness within the text will make the name of the band a focal point and the title of the song will grab the attention of the viewer.
- Features - My digipak will include many different features to appeal to the fans and create a relationship between audience and fan. Firstly the digipak will feature a personal message to the fans that thanks them for the support and hopes they enjoy the music, the use of personalized synthesis means the reader believes they are personally being targeted. The digipak will also include lyrics for the song "Feels Like We Only Go Backwards," so that fans can learn the lyrics and can enjoy the song more.
- Connotations - Within the digipak there will several different inuendos making reference to drugs, this is incredibly conventional of the Psychedelic Rock genre and thus must be implemented within my own digipak. The use of a "trippy" effect, a variety of shapes and colours and the band name "white rhinos" will provide double entendre that will intruge the reader and be conventional to the genre.
You have provided a minimal analysis of your plan, explaining why you have chosen some elements to use within your digipak.
ReplyDeleteYou need to:
1) Make sure you state whether you will include a personal message/acknowledgment from the artist and why
2) Make sure you explain all elements fully in terms of what they create for the audience and how it will help promote the artist - your points are too brief and summed up
3) Elaborate on some of your points by explaining how you want elements used to represent and promote the artist
4) Make sure you cover all points - style of language etc.
5) A digipak has more than one picture so you need to talk about all 6 slides and what each will contain!
6) Elaborate on everything - give specific examples of what will be included on each slide!
7) Include a picture of your drawing